What Lessons Can We Learn from These Developments?


A tangible heartbeat of policy change and restructuring has emerged within the industry ushering in a ‘new dawn’ of how we handle precious resources to advance our beloved literary prowess, and how we must all learn to adapt to the new digital and  ever advancing technological age.  This in turn has forced many in the industry to rethink how books are going to be sold, marketed and promoted more cost-effectively and not least, more conscientiously, less wastefully and responsibly; as we ought to behave towards our fragile ecologically challenged environment. 

 It also draws a clear line and indication that there is a new ‘Author to Publisher relationship emerging which motivates a ‘two way street’ effort, whereby Author must provide their measure of, and contribute in a positive way toward self promotions and a measure of marketing on a consistent basis and for the duration of their chosen writing careers.  In order to assist in the successful promotions of their ‘Works’ to readership more labor intensively.

 Certainly there is no excuse to expect leaving everything entirely up to the Publisher as it has been the tradition for decades, to provide that important transparency and presence of great books written by fine Authors; both those whose popular readership support has testified to their success already, and for those new Authors drifting into the industry to share their new creativity, to make their mark and aspire to become equally as well read authors, as their coveted and prolific fellow veterans.  Even Authors have their heroes whose fine example serves as a guide and mentoring.

The following excerpt I took the liberty to copy and paste and devote to this page for a spell,  presented by Lynn Neary, has many profound revelations to share with us and provide us with that reality check (kept in denial for long enough) and which is still only today very gradually but surely sinking in as we slowly begin to recover from our ‘traditional’ hangovers, as to what constitutes an effective and aggressive publisher, and what we ought to be able to expect from their so-called traditional services.

Emerantia Parnall-Gilbert


Publishers Push for New Rules on Unsold Books

For decades, the publishing industry has paid stores to return unsold books. The method forces publishers to gamble on the success of a given title, a risk many small presses can’t afford. In a move seen to signal a possible industry change, a new imprint at HarperCollins will not allow stores to return unsold merchandise.